The Next Turn
The fourth fragrance is the one you ask for.
Three fragrances is a strength. It also means the next one matters, so we are not choosing it alone. The Next Turn is a program in four public stages. Every stage has a closing date, every vote is counted and published, and the result is a fragrance with your fingerprints on it.
How it works
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Submit a scent memory. A few sentences about a smell you cannot forget. A grandmother's hallway. Rain on a hot driveway. The inside of a particular car. We read every one.
Opens October 20, 2026. Closes November 30, 2026. -
Vote on the notes. We turn the memories into three or four candidate directions and you vote on which one we build.
Voting opens the first week of December 2026 and runs two weeks. -
Join the tester circle. We send trial vials to a small group chosen from people who ask, free, in exchange for honest answers to a short questionnaire.
Vials go out in January 2027; questionnaires are due 14 days after delivery. -
Vote on the name. From a shortlist we have already checked for trademark availability.
The name vote runs in February 2027. Launch to follow.
Votes guide what we make; they do not bind us to a particular formula, and we will say plainly if a direction has to change for safety, supply or legal reasons. The full rules are in the Next Turn terms.
Stage one is open
Use the form below. First name and email, your city, and the memory. Tell us if we can quote you by first name, or keep you anonymous.